Entertainment & eCommerce platform
One of our customers wanted to promote jazz music artists over the internet to create a rich user experience for all music lovers. The existing website needed a change in design strategy in order to be more user oriented, with content optimized for smartphone and tablets. Because of an old platform, we suggested upgrading the existing platform that supports different features such as SEO support, translation widgets, and customizable templates. Furthermore, our customer wanted to have e-commerce support for the new platform that will help selling music in digital format and other products.
We proposed a new design that will increase the site usability in order for the user to find easily what they are looking for. Moreover, we integrated existing radio stations in order to access music libraries and offer an on-demand music and personalized jazz experience.
By adding metadata and microdata on the artist and albums entities we increased the SEO optimization of the website. We restructured the information on the website with the emphasis on providing a clean and easy user experience. As a result, the traffic conversion has been significantly increased. By upgrading the existing platform to WordPress, we made it possible to integrate other features such as e-commerce. Beside selling music in digital format, we integrated Amazon services in order for our customer to promote existing Amazon products on his website and increase the number of potential buyers.
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