Entertainment & eCommerce platform

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Busi­ness need

test One of our cus­tomers wanted to promote jazz music artists over the internet to create a rich user expe­ri­ence for all music lovers. The existing website needed a change in design strategy in order to be more user ori­ented, with content opti­mized for smart­phone and tablets. Because of an old plat­form, we sug­gested upgrading the existing plat­form that sup­ports dif­ferent fea­tures such as SEO support, trans­la­tion widgets, and cus­tomiz­able tem­plates. Fur­ther­more, our cus­tomer wanted to have e‑commerce support for the new plat­form that will help selling music in digital format and other products.

Our solu­tion

We pro­posed a new design that will increase the site usability in order for the user to find easily what they are looking for. More­over, we inte­grated existing radio sta­tions in order to access music libraries and offer an on-demand music and per­son­al­ized jazz experience. 

By adding meta­data and micro­data on the artist and albums enti­ties we increased the SEO opti­miza­tion of the website. We restruc­tured the infor­ma­tion on the website with the emphasis on pro­viding a clean and easy user expe­ri­ence. As a result, the traffic con­ver­sion has been sig­nif­i­cantly increased. By upgrading the existing plat­form to Word­Press, we made it pos­sible to inte­grate other fea­tures such as e‑commerce. Beside selling music in digital format, we inte­grated Amazon ser­vices in order for our cus­tomer to promote existing Amazon prod­ucts on his website and increase the number of poten­tial buyers.

Screen­shots

Industry:
eCom­merce
Enter­tain­ment

Cat­e­gory:
Web

Tech­nolo­gies:
Word­Press
PHP
HTML5
CSS3
Javascript