The mass media has changed sig­nif­i­cantly upon the arrival of the internet and its leverage by other tech­nologies. According to Deloitte, Media com­panies need to be ready for new eco­nomic models as the demand by con­sumers is dras­ti­cally picking up pace, getting access to content anytime, any­where.

Video and Music ori­ented busi­nesses are only some of the players in the mass media enter­tainment industry who need to re-evaluate their mar­keting cam­paigns and brand posi­tioning to suc­cess­fully engage with their cus­tomers in a market of tech­no­logical inno­vation. Media com­panies need to tran­sition into a more direct-to-con­sumer world that will make them face many new chal­lenges.

According to PWC, existing capa­bil­ities need to be changed and repo­si­tioned to leverage content devel­opment, user insights, digital dis­tri­b­ution, fan man­agement, and mobile adver­tising sales, as well as app design, data science, and new business models. A major requirement will be based on sus­tained lead­ership and greater investment in content, tech­nology, and expe­rience. Con­sid­ering the unimag­inably fast clock speed in enter­tainment and media today, E&M com­panies cannot afford any delay (2016).

Heaven Solu­tions has been pro­viding various com­panies with improved music, radio and video process imple­men­ta­tions, allowing them to catch cus­tomers attention. 

Case studies: 

  • Internet radio streaming software
  • Enter­tainment & eCom­merce platform

Jonathan Müll

Business Development Manager