The mass media has changed significantly upon the arrival of the internet and its leverage by other technologies. According to Deloitte, Media companies need to be ready for new economic models as the demand by consumers is drastically picking up pace, getting access to content anytime, anywhere.
Video and Music oriented businesses are only some of the players in the mass media entertainment industry who need to re-evaluate their marketing campaigns and brand positioning to successfully engage with their customers in a market of technological innovation. Media companies need to transition into a more direct-to-consumer world that will make them face many new challenges.
According to PWC, existing capabilities need to be changed and repositioned to leverage content development, user insights, digital distribution, fan management, and mobile advertising sales, as well as app design, data science, and new business models. A major requirement will be based on sustained leadership and greater investment in content, technology, and experience. Considering the unimaginably fast clock speed in entertainment and media today, E&M companies cannot afford any delay (2016).
Heaven Solutions has been providing various companies with improved music, radio and video process implementations, allowing them to catch customers attention.