The real estate market has been moved into the spotlight over the last century, majorly due to the increase of population size, urbanisation and lately, the subprime mortgage crisis that hit the world economy in 2008. The fact that the market itself is also heavily influenced by the state of the economy, interest rates, and demographics, it confronts businesses in the real estate market with challenges to successfully navigate these risk.
Technology does also not stop in the real estate industry and brokers need to be able to provide mobile versions of their websites as well as customised apps for their clientele. Nevertheless, the industry needs to balance the highly advanced younger generation with more mature individuals who have a more difficult time in adapting to technological change.
All in all, the industry is a people-centered business and the usage of mobile communication makes many people forget the importance of personal one-to-one meetings. Heaven Solutions has been working with real estate agents to set up web applications that allow users as well as potential buyers an easy evaluation and management of the current market offerings.