Charitable eCommerce platform

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Busi­ness need

Our cus­tomer is con­tributing to the sus­tain­able devel­op­ment of the local com­mu­nity by cre­ating projects under a holistic approach. One of the projects is about recon­di­tioning clothes by giving life to textile mate­rials or by cre­ating new prod­ucts from recy­cled mate­rials. He had an e‑commerce website, but he needed to boost it by increasing the site usability, with a respon­sive design and an increase in traffic conversion.

Our solu­tion

With our exper­tise in UX, we helped our cus­tomer to restruc­ture the website content and imple­ment an inno­v­a­tive respon­sive design, resulting in increasing the traffic con­ver­sion. We created widgets to improve easy access to the prod­ucts in the store, com­bined with search filters in order to sim­plify the shop­ping process. More­over, we inte­grated some ana­lytics tools for mon­i­toring the website traffic, which pages and prod­ucts are most accessed by poten­tial buyers.

Also, we increased and opti­mized the page loading speed by fine tuning all the libraries, images and other media content.

Screen­shots

Industry:
Non­profit
eCom­merce

Cat­e­gory:
Web

Tech­nolo­gies:
Word­Press
PHP
HTML5
CSS3
Javascript