Charitable eCommerce platform
Our customer is contributing to the sustainable development of the local community by creating projects under a holistic approach. One of the projects is about reconditioning clothes by giving life to textile materials or by creating new products from recycled materials. He had an e-commerce website, but he needed to boost it by increasing the site usability, with a responsive design and an increase in traffic conversion.
With our expertise in UX, we helped our customer to restructure the website content and implement an innovative responsive design, resulting in increasing the traffic conversion. We created widgets to improve easy access to the products in the store, combined with search filters in order to simplify the shopping process. Moreover, we integrated some analytics tools for monitoring the website traffic, which pages and products are most accessed by potential buyers.
Also, we increased and optimized the page loading speed by fine tuning all the libraries, images and other media content.
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